Holly E. Holliday


Email: info@hollyholliday.com

 

Professional Experience

 

Account Marketing Manager

Sun Microsystems, Inc.   sun.com

Austin, TX November 2004 - present

  • Working on a contract basis, responsible for providing field marketing support for Western and Southwestern Education and Research Sales teams;
  • Develop and implement field marketing plans, manage budgets per region; keep sales executives apprised of product and service developments, marketing opportunities, and competitive information;
  • Manage corporate sponsorship events, seminars and trade shows; develop customer communication materials including promotions, case studies, success stories, and direct mail pieces
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    Account Manager

    Ambassadors, Inc.   ambassadors.com

    San Francisco, CA November 2003 - June 2004

    • Managed corporate hospitality and sales incentive programs for top list of clientele, including VeriSign, Inc. and Nationwide Provident; responsible for client relationship management, program development, budget management, maintenance of on line registration system, collateral production, hotel, venue, and vendor negotiations, and event staff supervision.

     

    Account Supervisor
    Foote, Cone & Belding   fcb.com

    San Francisco, CA August 2001 - November 2003

    New Business Development
    • Successfully negotiated new client account to manage an action sports championship event title sponsorship
    Executive Producer - Levi Strauss & Co.
    • Producer of product launch event; supervised all aspects, including creative them, artwork production, and budget and vendor management
    Marketing Communications Director - Internal
    • Manage development of all marketing communications materials for 361, including sales collateral, corporate website, and new business proposals

    Director, Event Programs - Avaya, Inc.

    • Executive producer of corporate hospitality program centered around 2002 FIFA World Cup (tm) in Korea and Japan; oversaw entire program development, authored marketing communications materials, conducted site selections, managed $3 million budget and completed program $400,000 under budget, managed vendor agencies and event staff, directed creative development of on-site branding, developed and maintained web based guest management system, directed ticket management solutions and credentials for over 300 marketing staff , fulfilled premium designs and distribution, supervised all on site operations, staffing, guest and program management; conducted extensive post program/ROI analysis

     

    Marketing Consultant (for the following):
    Futuredex   futuredex.com
    Los Altos, CA October 2000 - August 2001

    • Developed strategic marketing plan; implemented online and offline marketing programs to promote company launch

    Jupiter Media Metrix   jmm.com
    Berkeley, CA August 2000 - June 2001

    • Developed and executed marketing strategies for business events; managed budgets of $500k per event; oversaw marketing campaigns across online, radio, and print media; produced marketing collateral; managed design agency and vendor relationships; negotiated partner marketing sponsorships

    AllPredict, Inc.
    San Francisco, CA May - August 2000

    • Oversaw marketing, advertising, and public relations strategy for Internet start-up

     

    Operations Manager, Sales & Partnership Marketing Department Quokka Sports, Inc.  

    San Francisco, CA March 1999 - April 2000

    • Managed sponsorship rights delivery and fulfillment for strategic sports sponsors such as Compaq, Qwest, and Intel
    • Developed sales and sponsorship marketing print and digital collateral

    General Manager, Sydney
    SportsMark Management Group  smgnet.com
    Sydney, Australia June 1998 - Feb 1999

    • Managed local office of marketing firm catering to Sydney 2000 Summer Olympics Games sponsors such as Visa International, Fuji Xerox, and United Airlines

    Marketing Manager
    Nagano Olympic Organizing Committee (NAOC) olympic.org

    Nagano, Japan June 1996 - March 1998

    • Liaison to Nagano 1998 Winter Olympics corporate sponsors, including Visa International and Sports Illustrated; produced English language marketing communications materials; special assignment as assistant to the Marketing Director of the International Olympic Committee (IOC) during the period of the 1998 Winter Olympic Games

     

    Language Instructor
    University of Massachusetts, Lowell uml.edu
    Lowell, Massachusetts, 1994

    • Instructed Japanese language, culture and business practices using original workbooks

     

    Coordinator of International Relations
    Nara International Foundation pref.nara.jp
    Nara, Japan, 1991-1992

    • Developed programs such as home stay and cultural exchange programs; edited two bi-lingual publications distributed worldwide

     

    Language Instructor
    Oyodo Junior High School

    Nara, Japan 1990 - 1991

    • Advised teachers on effective teaching methods and instructed English language and culture

     

    Education

    MA, International Policy Studies 1996
    Monterey Institute of International Studies miis.edu

     

    BA, International Politics 1990
    The Pennsylvania State University  psu.edu

     

    Intensive Study 1989
    Sophia University  sophia.ac.jp Tokyo, Japan
    Japanese economics and marketing

     

    Professional Affiliations and Activities

    Alpha Mu Gamma: Member, National Foreign Language Honor Society; 1996 to present

    U.S. Department of Commerce: Graduate Intern; Implemented export services; conducted strategic analysis of foreign markets; 1995

    Japanese Translator, freelance; 1994 - 1998

    International travel, work, and life experience throughout more than twenty-five countries; 1993

    Yoshino Chamber of Commerce and Industry (Japan): production of documentary video on local environmental conservation; 1991

    Interests: massage therapy, roller-blading, hiking, traveling, mountain biking, yoga