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Positioning & Image

There is a compelling reason why your brand exists. I can help you develop a unique brand voice that resonates with Moms and tells a story across all consumer touch points. Parents make unique connections with the products that help them navigate the first years and develop fierce brand loyalty. Ensure that your brand sticks out and drives consumer action in the moment!

Retail Marketing

The most effective path to market for any new product launch, distribution channel or seasonal campaign starts with understanding the consumer and retailer. With experience selling in every major channel, I advise assortment strategies, value positioning, promotion, and retailer insights to support sell-in. Let me help you realize a unified brand vision on retail shelves and online.

  • Shop-in-Shops
  • Pop-up Shops
  • Displays (Permanent and Semi-permanent)
  • Endcaps
  • Merchandising Planograms
  • Window Programs
  • Seasonal Programs

Trade Shows

Trade shows can be a very effective way to launch a new product, win new business and make meaningful connections to foster future growth. Since exhibiting at my first trade show at 19, I’ve gained expert-level experience in navigating every stage of production from signing the contract to rolling up the carpet. Let me make the most of your budget, help you think strategically about your brand presentation and evaluate ROI. 

  • Logistics
  • Budget
  • Pre-show Marketing and Advertising
  • Booth concept/design
  • Sales strateg
  • On-site execution
  • Post-show analysis